Virgin, a renowned independent artist and label services firm, unveiled its first partnerships in the region. These include collaborations with Dvpper, a prominent Afrobeats label in Nigeria, Reekado Banks, a solo artist, and a single featuring Darkoo and Ayra Starr.
On September 1, 2023, Virgin Music inaugurated its Nigerian operations with an event at Ebony Life. Nat Pastor, Virgin Music’s co-CEO, expressed that their entry into Nigeria stems from the global fascination with African musical creativity. He emphasized their dedication to supporting independent African artists and entrepreneurs across the region.
Leading the Nigerian operations is Olukorede “Kay” Ikazoboh, appointed by the company. Michael Roe, Virgin’s International Managing Director, lauded Ikazaboh’s interpersonal skills and local market insights. Ikazaboh eagerly looks forward to collaborating with independent labels and artists, helping them expand their fan bases worldwide.
Photo Source: Pulse Nigeria.