Mark Zuckerberg, the billionaire CEO of Meta, announced that over 10 million people have registered accounts for Threads, Meta’s new Twitter rival, within just seven hours of its launch. Using the handle “Zuck on Threads,” Zuckerberg took to the platform on Wednesday night to share the impressive milestone along with a “mindblown” emoji.
Earlier in the day, he had revealed that Threads garnered two million registrations in its first two hours and five million within its first four hours. Threads is closely integrated with Instagram, which Meta stated has approximately two billion monthly active users.
Users can create Threads accounts using their Instagram usernames and connect with individuals they follow on the image-based platform. Zuckerberg emphasized that Threads aims to combine the best aspects of Instagram with a new experience focused on text, ideas, and discussions.
The introduction of Threads coincides with Twitter’s recent limitations on free user access, such as restricting the viewing of more than 800 tweets per day and implementing changes to its verification system. Twitter had an estimated 237.8 million daily active users in 2022 before Elon Musk acquired the platform.
PHOTO CREDIT: Pulseng/Forbes