The Levi’s 501 has been in continuous production since 1873, when it was patented as…
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Casio built the original G-Shock in 1983 around one design brief: a watch that could…
The Converse Chuck Taylor All Star has been in production since 1917, originally as a…
The New Balance 550 first launched in 1989 as a basketball shoe, disappeared for decades,…
Ray-Ban designed the Aviator in 1937 to solve a real problem for US Air Force…
The Herschel Little America is the backpack that made the brand a household name —…
When Rihanna launched Fenty Beauty in 2017, the Pro Filt’r foundation’s 40-shade range (since expanded…
Mielle Organics built its name inside the natural hair community before it ever hit a…
Black Girl Sunscreen was founded in 2016 to fix a problem every deeper-skinned person knows…
The Oral-B iO9 is the flagship of Oral-B’s most advanced toothbrush line, combining a round…
The Instant Pot Duo is the appliance that started the multi-cooker craze, and it’s still…
The Manduka PRO is the mat serious yoga practitioners actually replace their third or fourth…