The Levi’s 501 has been in continuous production since 1873, when it was patented as workwear reinforced with copper rivets — it’s not an exaggeration to say every pair of blue jeans made since owes something to this cut. The straight leg, button fly and sits-at-the-waist fit have barely changed…
Author: Ibidapo Martins
Casio built the original G-Shock in 1983 around one design brief: a watch that could survive being dropped, knocked and generally abused without missing a beat — and that toughness-first philosophy has never changed. Shock resistance, 200m water resistance and a battery that runs for years rather than days make…
The Converse Chuck Taylor All Star has been in production since 1917, originally as a basketball shoe, and has since become arguably the most recognisable sneaker silhouette in the world. The canvas upper and rubber toe cap are simple by design, which is exactly why it goes with everything —…
The New Balance 550 first launched in 1989 as a basketball shoe, disappeared for decades, and came roaring back as one of the defining sneakers of the last few years after a well-known 2020 reissue. The chunky leather upper and low-top silhouette give it a distinctly retro look that pairs…
Ray-Ban designed the Aviator in 1937 to solve a real problem for US Air Force pilots — glare at altitude — and nearly a century later it’s still the reference point every other pilot-style sunglass gets measured against. The teardrop lens shape genuinely does what it was built for: full…
The Herschel Little America is the backpack that made the brand a household name — a mountaineering-inspired silhouette with a rounded top and signature striped liner that’s become instantly recognisable. The main compartment is genuinely spacious, easily swallowing a laptop, a change of clothes and a day’s worth of essentials…
When Rihanna launched Fenty Beauty in 2017, the Pro Filt’r foundation’s 40-shade range (since expanded to 50) didn’t just fill a gap in the market — it publicly exposed how badly every major beauty brand before it had failed deeper skin tones, and forced the entire industry to catch up.…
Mielle Organics built its name inside the natural hair community before it ever hit a mainstream shelf, and the Rosemary Mint Scalp & Hair Strengthening Oil remains the product most responsible for that reputation. Rosemary and mint work together to invigorate the scalp and support circulation, while biotin helps strengthen…
Black Girl Sunscreen was founded in 2016 to fix a problem every deeper-skinned person knows well — sunscreen that leaves a chalky grey-white cast, because it was formulated and tested without darker skin tones in mind. The SPF 30 formula goes on completely clear, blending invisibly rather than sitting as…
The Oral-B iO9 is the flagship of Oral-B’s most advanced toothbrush line, combining a round oscillating-rotating head with gentle micro-vibrations — a cleaning motion no manual brush and few competitors can match. The interactive colour display gives real-time feedback on brushing pressure, so you actually stop pressing too hard, which…
The Instant Pot Duo is the appliance that started the multi-cooker craze, and it’s still one of the most reliable ways to get a proper home-cooked meal on the table in a fraction of the usual time. Seven functions in one: pressure cooker, slow cooker, rice cooker, steamer, saute pan,…
The Manduka PRO is the mat serious yoga practitioners actually replace their third or fourth cheap mat with — it comes with a lifetime guarantee, and reviewers who’ve owned one for years back that up. At 6mm thick, it gives real joint cushioning for knees and wrists during longer holds,…