When Rihanna launched Fenty Beauty in 2017, the Pro Filt’r foundation’s 40-shade range (since expanded to 50) didn’t just fill a gap in the market — it publicly exposed how badly every major beauty brand before it had failed deeper skin tones, and forced the entire industry to catch up.
The formula itself backs up the range: buildable medium-to-full coverage with a soft matte finish that doesn’t grey out, oxidise, or turn ashy on deeper complexions the way so many older foundation lines still do.
It’s genuinely long-wearing without feeling heavy or cakey, holding up through a full day or a night out without needing constant touch-ups.
For millions of people, this was the first time they could walk into a shop and actually find their exact shade — that’s still the whole point of the brand, years later.
Watch Before You Buy
Fenty Beauty Soft’Lit vs Pro Filt’r Foundation Review and Wear Test
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