Nigeria-born, Grammy-nominated singer, songwriter, and producer Tems is collaborating with American fashion brand Tommy Hilfiger.
In an announcement video shared, Tems is part of the “Play To Progress”, global Tommy Jeans campaign.
“Learning to find what your own stance is in life evolves your creativity. That’s freedom,” shares Tems, as she reflects on what “Play To Progress” means to her. “I was tired of waiting for help. So, I taught myself the production skills I needed to make a song. Only I have the power to change my fate.”
— TEMS (@temsbaby) February 1, 2022
Tommy Hilfiger also welcomed Tems with a post;
Crazy tings happen when we link up with @temsbaby. Thanks for sharing your voice with us and welcome to the #TommyJeans fam.
Tommy Hilfiger via Instagram
Tems is seen wearing the Tommy Jeans Chicago reversible windbreaker, featuring the brand’s iconic bold color blocking. Coming good on the campaign’s message, Tommy Jeans embraces the “Play To Progress” mindset with the introduction of Denim Progressed, a new denim program that focuses on progression in style and sustainability with 100% recycled denim including hemp denim to save soil and circular denim, designed from the start to be made again.
AUTHOR: Kris Sowah
DATE PUBLISHED: February 5, 2022